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Business News Live Business
Japanese live music industry launches anti-touting campaign
By Andy Malt | Published on Wednesday 24 August 2016
A group of Japanese music industry trade bodies, festivals and artists have launched a new campaign against ticket touting in the country. It launched the #ResaleNO campaign with an advert in Japanese newspapers Asahi Shimbun and Yomiuri Shimbun.
Signed by big name artists, including Arashi, Kyary Pamyu Pamyu, Perfume, Babymetal, Mr Children and Sexy Zone, the advert sets out a manifesto for tackling the problem of reselling tickets in Japan. It opens: “We are against the high-priced reselling of tickets, which is depriving music of its future”.
On the website for the campaign, president of the Federation of Music Producers Japan Kadoike Mitsunori states: “Artists and concert staff work hard every day to present great performances to as many music fans as possible. High-priced reselling of tickets is a problem that can destroy the positive relationship that exists between artists and music fans”.
A number of the acts who have put their name to the campaign – Arashi, Mr Children, B’z and Momoiro Clover Z – have recently begun using facial recognition technology at concerts, in order to combat the reselling of tickets.
In the UK, of course, we have a similar campaign in the form of FanFair, which was launched last month. For analysis of the secondary ticketing debate as it stands, check out this CMU Trends article – available to CMU’s premium subscribers.
