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Business News Digital Labels & Publishers
New free digital distribution service launches
By Chris Cooke | Published on Thursday 13 October 2016
A new digital distributor for DIY artists formally launched this week having been offering its services since earlier this year. Called FreshTunes, the service’s main selling point is that users can get their music into all their favourite digital platforms with no upfront costs and no commissions charged on subsequent income. So free as well as fresh.
With bases in Dubai and Moscow, FreshTunes – similar to that other no-fees-no-commissions distributor Music Kickup – intends to generate income by upselling other services to the artists it signs up, with its founder basically liking its freemium-to-upsell-premium approach to that of one of the key streaming services it will pump content into, Spotify.
Says Nikolay Okorokov: “Everything is going free, services are now affordable for everyone, it is the same for music. FreshTunes has a ‘freemium’ model, the main service of distributing music onto digital platforms is totally free, and if users want a value added service on top, then they are happy to pay a small fee. We truly believe everyone deserves to share their art, build their communities and reach a global audience for free”.