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CMU Training team provide vital press release tips
By CMU Editorial | Published on Tuesday 20 March 2012
Ahead of next week’s CMU Training course on music promotions, the team behind the training programme have posted another set of tips on theCMUwebsite.com, this time ten tips on writing the perfect press release.
Says CMU Publisher Chris Cooke: “Some PRs will tell you – probably rightly – that you can place too much importance on the good old press release when contacting journalists, editors and DJs. A personalised email or sneaky phone call to an existing trusted contact will usually achieve so much more. Though with hundreds of writers, editors and bloggers out there, inevitably sometimes you are going to want to send out a press release to your whole database, and even when you have a productive phone conversation with a media contact, they are probably going to want key information in writing”.
He continued: “I’d say half the press releases we receive are a bit rubbish, and only about 20% actually provide the information we need in a useful format. But follow these tips, and you’ll be way ahead. So, whether you are looking for a review, a feature or some news coverage, give this tips list a once over before you press send on that mailer”.
You can check the tips at www.theCMUwebsite.com/training. The CMU course ‘Promoting Music: Media, Social Media & More’ tells you how to build a profile for your artists, labels or events using both traditional and new publicity techniques. Included is a review of the UK music media – print, online, radio and TV – and how they can be used to promote artists and releases, an overview of the traditional music marketing and PR approach, and an introduction to new ways of promoting music, including the role of social media. A small number of places are still available on the next edition of that course on 28 Mar, if you book right now at this URL.
