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Media
Virtual Festivals and MySpace in content partnership
By CMU Editorial | Published on Thursday 18 November 2010
Virtual Festivals have announced that they have struck up a partnership with MySpace, which has commissioned the festival website to produce video-based content at twenty festivals next year which the social networking platform will host. Assuming there is still a MySpace to host such things next summer (even with the rumoured Facebook tie-up, it still seems ultimately doomed). The content will be mainly live performances, with Virtual Festivals using its promoter relationships to secure content, and MySpace utilising its existing PRS licence and label partnerships to cover the licensing side of things.
Virtual Festivals COO Steve Wild told CMU: “The Virtual Festivals team are the best in the business for knowledge of the UK festival scene, its infrastructure and the associated festival promoters. Our relationships with over 400 festivals in the UK alone will deliver fans a never-seen-before ability to watch live festival content from the comfort of their web connected screens on the MySpace platform. We think this is a huge leap forward for the UK festival market”.
MySpace UK MD Christopher Moser added: “MySpace has a great history of broadcasting live music, and we’ve had some fantastic successes this year with our Secret Shows and iTunes festival partnership. With the introduction of a completely redesigned site, MySpace
provides a unique platform for fans to watch, share and interact around live music. We’re looking forward to bringing users some of the most exciting acts and performances throughout the festival season”.
