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Digital
Shazam unveils upgraded iPad app
By Chris Cooke | Published on Tuesday 26 February 2013
Shazam has unveiled an upgraded version of its iPad and Android tablet app as the music identification service announces it now has 300 million users worldwide.
Shazam says that its tablet app is becoming an increasingly important part of its operations, and is certainly important as part of the digital firm’s move to capture some of the emerging ‘second screening’ market, whereby users interact with the company’s identification, data and sharing services while concurrently watching TV. In the US the Shazam platform now also lets users see what television shows other people are watching.
The revamped app features a new design, a mapping feature that reveals what music is being listened to where, enhanced social networking and sharing, and “lightning-fast tagging” that will, Shazam claims, identify what a user is listening to in as little as a second.
Shazam CEO Andrew Fisher told CMU: “The number of Shazam users and their level of engagement continue to grow rapidly. We now have over 300 million Shazamers globally, an increasing proportion of whom use our app on their iPad or Android tablet devices to interact with television. This new version of Shazam optimizes discovery, engagement, transactions and exploration in a tablet environment. It’s the most efficient way to experience more of the media around you whether you are in your home or in any other environment throughout the world”.
