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Sony touring division launches in Australia
By CMU Editorial | Published on Thursday 9 April 2009
Sony Music Australia has announced it is launching a new touring and events division to be called Day 1 Entertainment, and that they will be co-promoters of the recently announced Simon & Garfunkel dates in the country.
It’s the latest move by a major record company into a domain of the music business other than recordings. Exactly what the new division’s role will be in the live projects it promotes isn’t clear – ie primarily investment, or if they will have in-house marketing and/or logistical staff – but it does seem that co-promotions arrangements, such as the one it has with Aussie uber-promoter Michael Chugg on the S&G tour, are very much on the agenda.
Sony Music Australia CEO Denis Handlin told reporters: “On some of the tours we will really enjoy partnering up with the promoters and working with them, and some tours we’ll do on our own. The promoters now know that we can partner up with them. We’re not there to be the enemy or a threat”.
