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300 Entertainment launches video content division

By | Published on Monday 31 January 2022

300 Entertainment

300 Entertainment – which is, and I quote, “one of the world’s most culturally relevant and influential entertainment companies”, so now you know – has launched a content and film division called 300 Studios.

The new division follows the acquisition of 300 by Warner Music last year. 300 boss Kevin Liles will also head up the content and film venture, alongside former Viacom execs Kelly G Griffin and Nolan Baynes.

“300 Entertainment is one of the premiere storytelling forces in both global youth culture and the music space”, the braggy press release continues, “and 300 Studios is set on a similar course, primed to develop multi-format, feature and episodic content through a cultural point of view”.

Good times. The first project for 300 Studios is a Netflix docuseries focused on Bubba Wallace, the only full-time African American driver in the NASCAR Cup Series. It follows Wallace as he competes on the 23XI racing team and also provides the driver with a platform to speak out about racial injustice.

Says Liles about the new division: “I have dedicated my career to telling the story of our culture and investing in the artists and creatives who have shaped it around the world. With 300 Studios, I look forward to incubating, developing, and producing content for all formats that tell the important and inspired stories from the next generation of cultural innovators”.