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6ix9ine and Nicki Minaj score record US chart fall

By | Published on Tuesday 30 June 2020

Tekashi 6ix9ine

6ix9ine and Nicki Minaj’s joint single ‘Trollz’ joined a select group of tracks when it recently debuted at number one on the Billboard Hot 100 – being only the 40th track to ever do so. And now it has scored another notable chart achievement: the biggest single week chart fall for a track that debuted at number one in the whole history of the US singles chart.

Despite zooming in to the number one position last week, for its second week on the chart ‘Trollz’ is sitting at number 34. Still in the top 40, but only just.

When the track topped the chart last week, 6ix9ine gloated that he was “unstoppable”, despite – as far as he was concerned – the industry’s attempts to keep him down. Although it did seem that people were talking about that chart achievement a lot less than when he previously went to number three with comeback single ‘Gooba’.

On that occasion, he did get very cross though, which resulted in all the attention. Even before ‘Gooba’s initial chart position had been confirmed, the rapper had come up with a conspiracy theory to explain why he’d been kept off the top by Ariana Grande and Justin Bieber’s charity single ‘Stuck With U’.

So far he has not made any such claims about ‘Trollz’ sinking down the Hot 100 so rapidly, but maybe he’s still working out the details. The last conspiracy theory contained a very confusing apple analogy.

The issue, perhaps, was that in order to get the number one position in the week ‘Trollz’ was released, 6ix9ine encouraged fans to game the system – including buying up to four copies of twelve different physical iterations of the single, ensuring a boost to chart eligible sales.

With 116,000 sales and equivalent streams, in its first week the track had the highest weekly chart tally not only of 2020, but for more than a year – the highest since Taylor Swift’s ‘Me!’ scored 193,000 in a week in May 2019.

With the focus entirely on getting that number one position in the first week, there was seemingly no strategy beyond that, resulting in the massive drop off this week. Unless this was all a ruse to keep us talking about him. He’s now promoting a new Spanish-language song out this Friday though, so it seems he’s moved on anyway.