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Media
Absolute launches noughties station
By CMU Editorial | Published on Tuesday 30 November 2010
There was me hoping that, as we headed into a decade that may possibly be called ‘the teens’, we could forget that anyone ever called the last ten years ‘the noughties’ and start using the much less offensive historical standard ‘the twenty hundreds’. But now Absolute Radio have now launched Absolute Radio Noughties, or Absolute Radio 00s if we are being totally correct.
The latest digital spin-off from Absolute Radio, the new service will play the best rock and crossover urban music from the last ten years, namechecking Coldplay, The Killers, Kings Of Leon, Outkast, Black Eyed Peas and Eminem in their press blurb. Available on the digital network in London and via a mobile phone app nationally, the new service will include an extra hour of the Christian O’Connell breakfast show in its first month on air because apparently that’s a good thing.
Absolute CEO Donnach O’Driscoll told reporters: “Absolute Radio believes in a digital future for broadcast radio and we are seizing the opportunity of DAB in the UK, especially in London. Our recent station launches and the RAJAR performances they have achieved proves there is an appetite for good content on digital radio – the rest of the commercial industry needs to follow our lead and invest in content on these platforms”.
Yeah, rest of the commercial industry, why aren’t you following their lead and investing in content on these platforms? Though don’t use the ‘noughties’ word if you do, will you?
