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Media
Absolute losses up
By CMU Editorial | Published on Wednesday 6 October 2010
Losses were up at UK rock radio network Absolute in 2009, as revenues sank, though bosses at the radio firm say they are optimistic about the future. The ongoing advertising recession coupled with a decline in RAJAR listening figures impacted on Absolute’s ad income, with revenues falling £7.2 million resulting in £4.3 million in losses, up from £2.65 million in 2008.
But, two years on from the former Virgin Radio changing hands and name, Absolute bosses insist the future is looking rosey. CEO Donnach O’Driscoll: “The heavy lifting is now behind us. We look forward to building on the strong growth shown in the most recent audience figures and we are optimistic about 2011”. He added that ad revenues for last month were up 20% year on year.
