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Media
Absolute Radio add ‘radio’ to logo
By CMU Editorial | Published on Tuesday 16 November 2010
Absolute Radio has tweaked its logo slightly, in that they have added the word ‘radio’ to it. Previously, although the company’s main station is called Absolute Radio, its corporate identity just used the Absolute word. Some are speculating the change is part of the company’s legal settlement with vodka brand Absolut, which, as previously reported, sued when the national rock station’s new owners rebranded what had been Virgin Radio in 2008.
However, writing about the new logo on the company’s blog late last week, Marketing Director Clare Baker makes no mention of any such legal requirement. Rather, she says: “Our world is becoming increasingly social and mobile and this update reflects the changing times. The Absolute Radio brand lives across multiple platforms, some of which didn’t exist just two years ago – our brand is constantly growing and evolving with new technologies and this brand update reflects this”. Yeah, whatever you say, Clare.
