Business News Deals Digital

Absolute signs up with Boomplay

By | Published on Wednesday 29 May 2019


UK based Absolute Label Services is the latest music company to sign a deal with Boomplay, the Nigeria-based streaming firm that is seeking to dominate the digital music market in Sub-Saharan Africa. The label services business follows major record companies Universal and Warner in doing a deal with the African business.

Confirming the deal, Boomplay’s Head Of International Content & Partnerships, Phil Choi, said: “Boomplay is delighted to sign yet another quality partner to our platform. Absolute’s vast catalogue will enable our users all over Africa to access an ever-increasing international repertoire of top-quality content. We would like to thank Absolute for their professionalism and efficiency on the agreement and we look forward to a long and successful partnership”.

Meanwhile, on the Absolute side, the firm’s Head Of Digital Operations, Dianne Bonney, said: “We’re THRILLED to be working in partnership with Boomplay to ensure the labels and artists we represent have the opportunity to reach the ever-growing number of music lovers in Africa”.