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AEG to launch new East London festival

By | Published on Tuesday 24 October 2017

The National

AEG’s Goldenvoice division – best known for its Coachella festival in the US, but also active in the UK these days – is to launch a new ten day festival in East London’s Victoria Park next year called All Points East. Artists such as The xx and The National will play the indie-leaning event.

All Points East will be split into several parts, with a three day music festival kicking things off from 25-27 May, followed by a four day ‘community-focussed’ event, and then three standalone outdoor music shows, which might look like another three day music festival but apparently aren’t. All in all, it’s like a slightly confusing, mid-range version of AEG’s existing Hype Park festival, British Summer Time.

The first headliner of the proper music festival portion will be The xx, with additional performances from Lykke Li, Popcaan and more to be announced. The National will play one of the standalone shows on 2 Jun, with support from The War On Drugs, Future Islands, Warpaint, The Districts and more.

The National comment: “After a thrilling four sold out shows at the Eventim Apollo in September, we are excited to take over Victoria Park next summer. We are already thinking about ways to make this more than just a show”.

Let’s not complicate all this further, lads. Just stick to doing a show, I think.

Meanwhile, AEG’s Jim King says: “We are THRILLED to be able to launch this new festival concept and bring some of the world’s most exciting artists to Victoria Park. With a new three day music festival followed by a programme of midweek events offering open access to the local community all culminating in three huge standalone shows, we’re confident that this is the most exciting new event in the country”.

John Biggs, the mayor of Tower Hamlets, the London borough where Victoria Park sits, adds: “The council is pleased to be working with AEG, who were selected following a rigorous procurement process, to deliver some exciting events in 2018 which can be enjoyed by local people, Londoners and visitors from across the UK”.

What local people won’t be able to enjoy, however, is Field Day, the now Global-owned festival that has taken place in Victoria Park since it launched in 2007. It has now lost its early June slot in the park, because its 2018 date clashes with The National’s big show. Organisers of that one-day festival announced last week that they would be “upping sticks” for next year’s edition. A new site has yet to be announced.

Tickets for The National’s All Points East show will go on sale through Amazon Tickets this Friday at 9am. Further tickets and information will follow on the APE website, I suppose. APE is All Points East. In case you wondered. Yes, there’s even a new acronym for you all to enjoy!