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AIM House heading online for 2020 – complete with strand from CMU

By | Published on Thursday 30 April 2020


The Association Of Independent Music has announced that it will be presenting its annual AIM House conference programme virtually this year on Friday 15 May – and CMU Insights will curate a strand within that programme.

The physical AIM House is usually set up at The Great Escape in Brighton each May, providing a hub for the independent music community at the annual showcase festival and music conference. But with the physical festival and conference world currently on hold as a result of the COVID-19 pandemic, AIM has decided to build its house online this year and open it up the music people from all over the globe.

During The Great Escape, of course, the AIM House programme sits alongside the CMU+TGE conferences that form the core of the wider TGE delegate programme. With that in mind, CMU has teamed up with AIM House and will host one of the ‘rooms’ within the virtual conference, offering a taste of what normally happens on the CMU+TGE stage.

CMU’s Chris Cooke will present a series of speedy briefings based on CMU Insights’ research work and training sessions, while experts from across the industry will offer their insights on topics like music education, music media, podcasts, global markets, streaming around the world and freedom of expression.

In the wider AIM House programme speakers from the likes of Brownswood Recordings, Full Time Hobby, GigRev, Julie’s Bicycle, Key Production, Ninja Tune, The Floor and Viva La Visa will be on hand to share their viewpoints and expertise, covering topics like fan engagement, visas post-Brexit and post-COVID, live streaming, vinyl production and running environmentally sustainable music businesses.

The virtual conference has been made possible by support from Merlin and the UK government’s Department For International Trade – with PPL, the British Council and the Worldwide Independent Network also on board as supporters of the event.

Tickets for the conference are free. More information about AIM House 2020 and how to book a place is online here. And you’ll find more information about CMU’s sessions here.