Air and Jethro Tull added to OpenEMI

By | Published on Tuesday 27 March 2012


EMI have added a bucket of content from Air and Jethro Tull to their OpenEMI platform – and if there’s an app developer out there who can create a digital tool that can truly bring together the music of Air and Jethro Tull in perfect harmony, well, I’d download that.

As previously reported, OpenEMI is a joint venture between the music major and digital company The Echo Nest, and provides a network of independent app developers with access to a vast array of content which they can play with when developing digital music products. There is then the option to submit new apps to the OpenEMI team, who may be able to help with content licensing and marketing if and when the application is taken to market.

In the latest content additions to OpenEMI, developers will have access to all sorts of catalogue music content plus videos, artwork and photos from both Air and Jethro Tull, the latter also including pre-release audio from new record ‘Thick As A Brick 2’, a new follow up to their seminal 1972 concept album.

Confirming the new additions, EMI’s VP Digital Projects Neil Tinegate told CMU: “We are pleased to be able to offer content from Air and Jethro Tull to developers through our OpenEMI platform today. It demonstrates how OpenEMI can benefit artists from different genres and backgrounds, and we look forward to bringing some highly creative and innovative products to the market”.