This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Business News Marketing & PR
Alchemy launch new digital division
By CMU Editorial | Published on Tuesday 24 February 2009
London-based music PR company Alchemy has announced the launch of a new business to be called Alchemy Content which will specialise in digital marketing and cover things like digital content, social networking and search engine optimisation. The new company is a JV between Alchemy PR’s Matt Learmouth and former Ministryofsound.com Managing Editor Tom Kihl.
Confirming the new business, Learmouth told CMU: “The push model doesn’t work online – it is largely irrelevant. The digital world is about interacting and engaging fans and consumers. Clients are often daunted by this, and can find it hard to establish their voice. What we offer is professionalism and expertise, so they can be as excited about new technology as we are”.
