Business News Digital

Alibaba launches music unit to oversee streaming services

By | Published on Wednesday 22 July 2015


Chinese web giant Alibaba has launched a music division called the Ali Music Group which, amongst other things, will take over the running of the tech company’s two streaming apps Xiami and Tiantian.

Described as “a crucial pillar of Alibaba Group’s digital entertainment strategy”, the new division suggests ambitions in the music space beyond the firm’s current services, and the launch announcement made much of the data the company has to mine from across its portfolio of services, and how that might be used in music.

The new music unit will be headed by singer-songwriter and ‘China’s Got Talent’ judge Gao Xiaosong and former Warner Music exec Song Ke, who will be Chairman and CEO of the Ali Music Group respectively. They previously worked together at Taihe Rye Music, the Chinese pop label Song Ke co-founded, originally as a Warner subsidiary.