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Brands & Merch Business News Digital
Amazon Music announces merch tie-up with Bandsintown
By Chris Cooke | Published on Friday 4 August 2023
Amazon Music has announced a new partnership with Bandsintown which will see the former’s merch-selling set-up Artist Merch Shop integrated with the concert-discovery platform.
The integration means that artists using Amazon’s merch services will be able to promote and sell said merch via their profile on the Bandsintown platform, alongside all their upcoming gig listings. The Artist Merch Shop is already similarly integrated with Amazon’s own music streaming service.
On the Bandsintown tie-up, Amazon Music’s Director Of Artist Services, Sean McMullan, says: “Amazon Music and Bandsintown are coming together to make it even easier for fans to find merch from their favourite artists. Merchandise and touring are uniquely intertwined, and we’re making it easier than ever for artists and fans to connect”.
And Bandsintown co-founder Fabrice Sergent adds: “Merch is an opportunity to demonstrate fandom and a critical source of revenue at times when touring costs are rising. We’re proud to come together with Amazon Music to further our mutual goals of helping artists and their fans”.
