Business News Digital

Amazon Music brand stepped up, including Tumblr blog

By | Published on Monday 30 June 2014


Amazon is seemingly stepping up its Amazon Music brand with a bunch of new social media activity, including an editorially-driven Tumblr site.

The etailer’s existing MP3 store, the recently launched (in the US) Amazon Prime streaming service, a new music-focused mobile app and what was the CloudPlayer now all seemingly sit under the Amazon Music banner.

The Tumblr site, a music blog called Amazon Music Notes, has been underway for a while now, but, Billboard points out, was only linked to from the firm’s music-based Twitter feed, what was @amazonmp3 and is now @amazonmusic, just last week.