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Amazon partners with Rampage Sound at the Notting Hill Carnival

By | Published on Tuesday 15 August 2023

Amazon Music has announced it is joining up with Rampage Sound at the Notting Hill Carnival again later this month. It will livestream performances and backstage interviews from the Rampage Sound stage over the August bank holiday weekend.

The partnership is specifically with Amazon Music +44, the streaming service’s playlist brand that is, and I quote, “a space to celebrate and amplify black music genres, the artists that make the music, as well as the culture behind it”.

And the livestream from Carnival, we are told, will give audiences “the chance to see the best hip hop, R&B, dancehall and Caribbean music that Rampage has to offer from the comfort of home”.

The official blurb also notes that “2023 welcomes a huge milestone for Notting Hill Carnival marking 50 years since Trinidadian Leslie ‘Teacher’ Palmer MBE put the first ever sound system on the street”.

Commenting on the Carnival tie up, Amazon Music’s Senior Artist Relations Manager, Dellessa James, says: “Carnival is one of the biggest community-led street celebrations on the planet and it showcases unrivalled musical performances from some of the biggest names in black music”.

“To be able to work with one of the most renowned stages on such a poignant year feels really special”, she adds. “Our +44 livestream will provide an opportunity for viewers who can’t attend to be able to join in on one of the biggest cultural and musical events of the year”.