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AMG announces partnership with Bournemouth SU venue

By | Published on Monday 17 January 2011

Academy Music Group

The Academy Music Group announced its fourth partnership with a students’ union on Friday, with the O2 Academy in Bournemouth forming an alliance with The Old Fire Station, the 550 capacity venue operated by the University Of Bournemouth SU.

The partnership will see AMG support the students’ union venue as a hub for newer and smaller acts in Bournemouth, helping artists build a local fanbase before graduating to the bigger Academy set up in the town. Says Angus Carter, Marketing & Communications Manager at The Old Fire Station: “Together we can create joint marketing initiatives and build awareness with a wider reach of fans. This will act as a valuable development tool for newer artists, helping them to build a live fan base before they play the O2 Academy”.

As previously reported, AMG last year opened an Academy venue within the students’ union complex at Leicester University. They also have management deals with student union venues at Liverpool and Hertfordshire universities.