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AMG confirms all venues complying with Attitude Is Everything charter

By | Published on Monday 1 July 2013

Attitude Is Everything

The Academy Music Group last week confirmed that eight of its venues have now achieved silver status with the Attitude Is Everything scheme to make live music venues and events accessible to deaf and disabled gig-goers; the remaining six have bronze plus status.

Reconfirming his company’s commitment to the scheme, AMG’s COO Graham Walters told CMU: “Ticket sales for disabled patrons to our venues have increased significantly over the last two years. By working with Attitude Is Everything, we have created a realistic action plan to work through each stage of their Charter. A number of our venues were built in the early 1900s, thus we identify solutions for the best practical options that are achievable with each General Manager, taking on board feedback and training from Suzanne Bull and her team at Attitude Is Everything”.

Bull herself added: “Working in partnership has been the key to the success of this project and I’m proud of the way in which AMG has embraced our Charter Of Best Practice, as well as the professional expertise from our team and the personal feedback from our mystery shoppers. I’m particularly delighted because I used the Brixton Academy in South London as my ‘pilot’ venue when I was developing our Disability Equality Training sessions, which are bespoke to the music industry, and when Attitude Is Everything first began”.

As previously reported, while some players in the live music industry have made considerable progress in recent years in making their events accessible to all, most frequently by collaborating with Attitude Is Everything, the Muscular Dystrophy Campaign last week published a report saying that more needs to be done across the board, focusing on several specific areas where improvements could still be made.