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Business News Digital
App.net allows users to send push notifications to subscribers
By Andy Malt | Published on Tuesday 26 November 2013
Social network App.net has launched a new feature called Broadcast, which allows users to set up accounts that will deliver text-message-esque push notifications to their followers’ mobile phones. The aim, says the company, is to ensure that information that people really want is not lost in the constant feed of social network updates, acting somewhere in between social media and an email mailing list.
Followers must explicitly subscribe to the push notifications, which are currently delivered through the App.net mobile app. However, developers can also integrate the service into their own apps.
App.net founder Dalton Caldwell said in a blog post announcing the new feature: “At the heart of our company values is the principle that that our users are our customers, and everything we do must put them first. With Broadcast, users are completely in control: a person will receive exactly what they subscribed to, no more and no less. App.net is functioning as the ‘pipes’ connecting publishers with subscribers”.
Broadcast is free to all users currently, with the company planning to launch additional features for paid account holders.
Read more here, and subscriber to the CMU Broadcast channel here.
