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Business News Digital
Apple Music Classical launching this month
By Chris Cooke | Published on Friday 10 March 2023
Apple is finally launching its long anticipated classical music specific app, something we’ve been expecting ever since the tech giant bought classical streaming service Primephonic back in 2021.
The Apple Music Classical app will, we are told, make it “quick and easy to find any recording in the world’s largest classical music catalogue with fully optimised search, and listeners can enjoy the highest audio quality available, and experience many classical favourites in a whole new way with immersive spatial audio”.
Most streaming apps aren’t particularly well designed when it comes to navigating and discovering classical music, which is why a bespoke service for the genre, like Primephonic, made sense.
However, given the complexities of licensing and operating a streaming service, which are particularly tricky for smaller businesses to deal with, having a classical skewed app within a bigger service like Apple Music possibly makes even more sense.
“Apple Music Classical is the ultimate classical experience”, the official blurb continues, “with hundreds of curated playlists, thousands of exclusive albums, insightful composer biographies, deep-dive guides for many key works, intuitive browsing features and much more”.
The new app will be available to Apple Music subscribers from later this month, albeit initially only iPhone users whose devices are running at least iOS 15.4.
