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Apple Music launches on Android

By | Published on Wednesday 11 November 2015

Apple Music

Apple has launched its Apple Music app for Android, four months after it was made available to users of its own iOS platform.

The Android version of the app has more of the functionality available on Apple’s own system than was perhaps expected. As well as the Apple Music streaming service, playlist recommendations, Beats 1 and the, erm, indispensible Connect thing, Android users also get access to their iTunes purchases (though not the full iTunes store).

They also get the three month free trail offered to those within the Apple ecosystem – even though some assumed the delay in launching this app was about cutting Android users out of that deal.

Speaking to Techcrunch, Apple’s Eddy Cue said: “It’s a full native app, so it will look and feel like an Android app. The menus will look like Android, you know the little hamburger they use on the top. It’ll definitely feel very much like an Android app”.

“We wanted customers on Android to naturally be able to use it”, he added. “Things as simple as [that] the share icon looks like an Android share icon; the menu structure being where it is; these are things that most Android customers are familiar with. We wanted to make sure that they felt very familiar with Apple Music when they sat down to use it”.

Techcrunch also notes that in a recent earnings call Apple CEO Tim Cook said that 30% of new iPhone users were switching from Android devices. As with the Windows version of iTunes, it is hoped that by giving Android users the Apple Music experience, they might be convinced to make the jump to the full-on Apple set-up.

In other Apple Music-related news, SBTV now has its own playlist on the service. CEO Jamal Edwards said: “We are very excited about joining Apple Music. We are all about supporting talent regardless of an act’s current popularity or hype, and we are seeing this with Apple Music’s curator playlists, which are doing great work spotlighting new and untapped music talent”.

“We have a global following but our new Apple Music channel will be a great opportunity to magnify the reach of the artists we support”, he continued. “We wanted to kick things off with a playlist which paid homage to the pioneers. Dizzee, Bruza and Choong Family were all influential in the early 2000s and it’s great to be able to include them in our first Apple Music Playlist”.

Check out the SBTV playlist here: