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Apple’s bold app claim approved
By CMU Editorial | Published on Thursday 30 July 2009
Apple has managed to convince the UK’s Advertising Standards Authority that it was right to say “There’s an app for just about anything – only on the iPhone” in an ad for its mobile phone device.
The ASA received complaints about the claim, because, the complainants said, the Google G1 phone via T Mobile also has an apps store. But Apple argued that its app store “provided users with a unique experience unmatched by any other application marketplace, including the Android Market”.
The ASA concurred, ruling that: “Because Apple had shown there were far more applications available for the iPhone than the G1 phone, and user experience of the iPhone and the App Store was distinct from its competitor, we concluded that the claim ‘only on the iPhone’ was justified and not misleading”. So that’s nice.
