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Armani White signs to Reservoir
By Andy Malt | Published on Wednesday 17 May 2023
Reservoir has signed rapper Armani White to a new publishing deal covering his full catalogue, including his biggest hit, ‘Billie Eilish’.
“Music has helped me through so much, and this is an exciting moment to bring that to a new level”, says White. “I know the Reservoir team can help me get there. I can’t wait to share more music with my fans and keep building the world of Armani White with them”.
Reservoir’s EVP A&R And Catalogue Development Faith Newman adds: “As a fellow Philly native, it is really special to work with Armani, whose music pays homage to the history of Philly hip hop and brings in a modern flare to create his self-described ‘happy hood’ niche within the genre”.
“He also has a remarkable work ethic”, she notes, “and the Reservoir team is eager to help Armani continue to release hit songs that drive the genre forward”.
White released 90 second song ‘Billie Eilish’ last year, going viral on TikTok, as well as wracking up millions of plays on the streaming services. All of which helped him to secure a record deal with Universal Music’s Def Jam label.
Earlier this month, he released his latest single ‘Proud Of Me’, featuring Fridayy:
