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Artist And Manager Awards reimagined as documentary film

By | Published on Wednesday 16 December 2020

Artist And Manager Awards 2021

What with 2020 being, well, you know, awards ceremony organisers have had to rapidly rethink their events. We’ve seen various forms of online award bashes taking place in recent months. However, the Featured Artists Coalition and Music Managers Forum’s upcoming Artist And Manager Awards have been totally transformed into a documentary film.

Directed by Raja Virdi, the film will premiere on YouTube on 28 Jan, featuring interviews with eight award winners. It will explore themes of creativity, resilience, adaptability and entrepreneurialism, while documenting the relationships between artists and their managers during the pandemic.

Two of those to appear in the film will be Skunk Anansie vocalist Skin and LJM’s Leigh Johnson, who have just been announced as winners of the Pioneer Artist and Pioneer Manager awards respectively.

“The Artist & Manager Awards is the FAC and MMF’s opportunity to salute excellence and innovation in our communities and to bring the industry together in celebration”, says FAC CEO David Martin. “For obvious reasons, we can’t do that physically right now, but arguably there’s more reason than ever to document the experiences of artists and managers in what’s been such a challenging and demanding year”.

“We felt that a film was the best way to capture this”, he goes on, “and we’re truly honoured that Skin and Leigh have jointly accepted our Pioneer Awards. We look forward to revealing other winners in early 2021, before our premiere on 28 Jan”.

MMF CEO Annabella Coldrick adds: “The pandemic has been traumatic, devastating and life-altering, but it has also brought home the value and importance of music. The aim with this film is to explore the relationships and the resilience behind that music, and to celebrate these stories through five award categories”.

“The MMF and FAC would like to congratulate Skin and Leigh for their much-deserved Pioneer Awards, and also thank our director Raja Virdi, and our sponsors at PPL, Songtrust, Spotify and YouTube Music, for making this project possible”.

The categories still to be announced are the Leading Artist and Manager Awards, Breakthrough Artist and Manager Awards, Entrepreneur Award and Innovation Award.