Business News Deals Live Business

ASM Global acquires talent-buying agency Madison Entertainment

By | Published on Wednesday 11 January 2023

ASM Global

Venue operator ASM Global has announced the acquisition of US-based Madison Entertainment, a company that specialises in booking talent for venues, festivals and other events.

Under the deal Madison – led by its founder Roger LeBlanc – will become a wholly owned business unit of ASM Global, continuing to book shows for its existing client base as well “dedicating personnel and resources to booking ASM Global managed arenas, theatres and amphitheaters”.

Confirming the deal, ASM Global’s EVP Of Arenas, Stadiums And Theatres, Doug Thornton, says: “We are delighted to have Roger and the Madison team join ASM Global. Having a team of talent buyers to assist our in-house bookers and general managers will add a new dimension to our ability to provide live music content within our managed venues while continuing to expand and grow the existing Madison client base”.

Meanwhile, LeBlanc adds: “We chose to align with ASM Global because they are the market leader in venue management. We are excited about the opportunity to expand existing live music content throughout the extensive network of ASM Global facilities and look forward to great success exploring these opportunities with our many music industry partners and friends”.