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ATC among the music companies backing new Arts Emergency campaign

By | Published on Thursday 14 October 2021

Arts Emergency

A number of music companies have backed a new campaign by Arts Emergency, an organisation that provides mentoring and other support for young people pursuing a career in the creative industries, with the aim of empowering people from backgrounds underrepresented in those sectors.

As part of its new campaign, Arts Emergency cites an assortment of stats, including that just 16% of people in the wider creative industries are from a working class background, and only 4.8% of people working in music and the visual and performing arts are black, Asian or from a minority ethnic background.

It also points out that job cuts in the creative sector during the pandemic – and a reduction in the number of internship schemes as a result of COVID-19 – have made it even harder for young people from disadvantaged backgrounds to pursue a career in the arts.

Arts Emergency is this week sharing those and other stats via social media and a series of installations being displayed next to cultural venues around the country. They are also encouraging those working in the creative industries to celebrate, on social media, the person or organisation that helped them launch a creative career, using the hashtag #mybreakthrough.

Music companies supporting the project include the ATC management firm and booking agency. Confirming that support, the MD of ATC Management Europe, Sumit Bothra, says: “Despite the powerful and positive impacts of digital culture, many young people still face very real barriers when it comes to breaking into the creative industries and developing a career”.

“The mentoring network established by Arts Emergency is having a proven impact in dismantling these barriers and opening doors”, he adds. “As we emerge from the pandemic and rebuild our sector for the better, all of us at ATC feel this is an incredibly important initiative to support alongside our other social impact programmes”.