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ATC hires new brand partnerships chief

By | Published on Friday 12 August 2016


Management firm ATC has announced the appointed of Gary Cohen to the role of Director Of Brand Partnerships & Corporate/Private Hires. In the newly created role, Cohen will seek to grow the brand partnership and corporate bookings side of both the ATC management business and also its booking agency ATC Live.

Cohen was previously Managing Partner at marketing agency Brand Aid where he worked on campaigns in the US and UK for the likes of Guinness, Corona, T-Mobile, Topman, The Daily Mail and Heineken.

Confirming the new hire ATC General manger Phil Middleton said: “We are delighted to welcome Gary to ATC and believe that his appointment will not only enable us to continue to provide the very highest levels of service to all our clients on a day to day basis, but that it will also deliver a number of exciting opportunities that will help our artists continue to flourish and grow for years to come”.

Meanwhile Cohen himself added: “It’s a real pleasure to get the opportunity to work with such a diverse and talented roster of artists. We’re looking to develop creative and authentic partnerships with brands across live, content, digital, experiential and other channels. I’m THRILLED to join ATC at a time when there are so many new and compelling opportunities for brands to collaborate with artists”.