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Atlantic US doing rather well, apparently
By CMU Editorial | Published on Friday 27 November 2009
So, does the future of the record industry depend on everyone doing what the team at Atlantic USA are doing? Possibly. According to Hits Daily Double, here is what Warner Music chief Edgar Bronfman Jr said when asked by a City type, during a conference call on the major’s previously reported fourth quarter financials, why his company’s Atlantic US division was outperforming all the other parts of his business.
Bronfman: “I have always believed that a key executive management team is critical to success, and the team at Atlantic has jelled together – and that is not just the leadership of Craig Kallman and Julie Greenwald, but the entire Atlantic team and staff, and they have employed a very disciplined financial strategy. And that allows Atlantic to focus very strongly on the artist that it believes in and not to spend too much time on artists that don’t have that kind of potential”.
He continued: “The last three years are the most successful years in the history of Atlantic Records; 2008 was the greatest year in Atlantic’s history, 2009 is even ahead of 2008. So it is the rebuilding of our artist roster, but most importantly it is the right executive team with the right management underneath them and disciplined focused financial approach, which is really bearing fruit at Atlantic”.
