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Bacardi and Groove Armada encourage fans to share
By CMU Editorial | Published on Thursday 22 January 2009
The latest stage of Groove Armada’s much previously reported partnership with Bacardi has been announced, and it involves encouraging fans to share the dance duo’s new EP on the net.
The new EP is out this week, and fans are encouraged to share the tracks through a special Bacardi website or through widgets that can be embedded on to blogs and social networks. Fans who do so will win access to additional tracks. The artists and their publishers won’t lose out, of course, because distribution of the tracks is being funded by the drinks brand.
Talking up the promotion, Groove Armada’s Andy Cato told CMU: “Sharing music has always gone on. It’s giving music away that’s the problem. We wanted to come up with a 21st century version of what we used to do with cassette tapes. When you give music away for free it’s disposable. When you share it, it’s done with love”.
Go play: www.bliveshare.com
