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Brands & Merch Business News Live Business
Barclaycard confirms new brand partnership deal with Live Nation’s festivals
By Chris Cooke | Published on Tuesday 18 April 2023
Barclaycard has been announced as the headline sponsor of the Isle of Wight Festival and Latitude as part of a new wide-ranging partnership with Live Nation. Under that deal Barclaycard will also have a presence at a range of other UK festivals, including The Great Escape, Download, Camp Bestival, Reading and Leeds.
Also part of the new partnership are two bursary programmes, one supporting emerging artists and the other up-and-coming chefs and caterers, the latter scheme obviously acknowledging the wide range of food providers that pop up at music festivals these days. Each year those schemes will support “five artists and five emerging food businesses to help them adapt and prepare for their future as they transition into the next phase of their careers”.
Says Barclaycard’s Head Of Sponsorship Dan Mathieson: “We are delighted to be renewing our long-standing partnership with Live Nation, cementing our support for the UK’s incredible music scene, and giving our customers even more opportunities to benefit from using their Barclaycard. At the same time, I’m also really proud to be announcing two new community programmes that will help accelerate the music and food stars of the future”.
Isle Of Wight Festival Director Caroline Giddings adds: “We’re looking forward to working with the Barclaycard team to enhance the Isle Of Wight Festival experience for our fans. Each year we look to take this historic festival to the next level and having the support of partners like Barclaycard allows us to do just that. We can’t wait to welcome everyone to the island in June”.
And Festival Republic MD Melvin Benn says: “Partnering with Barclaycard across Latitude will add immense value to our incredibly vibrant festival and helps us meet our audience’s ever-improving standards. With this partnership, Barclaycard is supporting the arts, community and entrepreneurialism through new food and artist programmes – all of which are key themes for Latitude. We welcome them to the festival and look forward to the perks and surprises their team will share with our attendees onsite”.
