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Brands & Merch
Barclaycard to sponsor Mercury Prize
By CMU Editorial | Published on Tuesday 31 March 2009
I’ve always thought BT should sponsor the Mercury Music Prize, just to amuse those of us with too good a memory for now defunct telecommunication brands. They could rename it the Rabbit Award.
Anyway, BT aren’t sponsoring the annual album of the year award, Barclaycard are. The credit card firm are taking over from Nationwide as the award’s sponsor, giving them a new high profile presence in music, a domain which has been dominated of late by their rivals Mastercard.
Confirming the new sponsorship deal, Barclaycard’s Head Of Advertising And Sponsorship, Paul Troy, told CMU: “The Mercury Prize has always represented the huge creativity and diversity found in UK music. We are delighted that through this new partnership Barclaycard will be able to help the Mercury Prize take its valuable recommendations to an even wider audience”.
Dan Ford, Mercury Prize marketing man added: “It’s fantastic news that Barclaycard have shown this long-term commitment to supporting British music through this sponsorship. Their innovative and cutting edge values make them an ideal partner for the Mercury Prize”.
As part of the new sponsorship deal, a new strand of events called the Barclaycard Mercury Prize Sessions will be held at The Hospital Club in Covent Garden. They should call them the One To One sessions.
