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BASCA becomes the Ivors Academy
By Chris Cooke | Published on Monday 25 March 2019
The British Academy Of Songwriters, Composers And Authors is no longer the British Academy Of Songwriters, Composers And Authors. Which is good news, because it’s quite hard work typing in the British Academy Of Songwriters, Composers And Authors all the time. Try it. British Academy Of Songwriters, Composers And Authors. See, hard work.
From this point onwards the professional organisation for, well, songwriters, composers and authors – but musical authors, mind – will be known as The Ivors Academy.
The rebrand acknowledges the fact that, although BASCA has been going since 1944, its big annual awards event, The Ivors, has a higher profile in the world at large. Hence, BASCA is now The Ivors Academy. Which, now I’ve started abbreviating BASCA as BASCA, I actually realise takes more time to type in. So it turns out I’m not a beneficiary of this rebrand after all. But to be fair, that possibly wasn’t the main priority.
BASCA bosses, by which I mean Ivors Academy bosses, say that “the name change is the start of an exciting drive to further build membership and champion the interests of music creators through [our] work in campaigning to protect and promote music creators, celebrating the incredible achievements of outstanding songwriters and composers, and cultivating the next generation of talent”.
Confirming the name change, which was previously alluded to at the organisation’s AGM, BASCA Chair, by which I mean Ivors Academy Chair, Crispin Hunt, says: “The future needs a powerful collective voice for music writers. The Ivors Academy of music creators is the future-facing, fit-for-purpose evolution of BASCA’s great legacy. Our mission is to innovate, inspire, inform, empower and celebrate musical creativity: connecting a global membership towards a flourishing musical future for every genre and every future genre”.
