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Business News Deals Media
Bauer announces third local radio acquisition in a week
By Chris Cooke | Published on Monday 11 February 2019
Having already bought two local radio groups last week, on Friday Bauer Media confirmed a third deal to expand its network of local radio stations in the UK.
Acquisitions of Celador Radio and the Lincs FM Group already announced, Bauer revealed a deal to buy all the local stations currently owned by the Wireless Group. That will bring to the media firm fifteen more local radio licences, this time in Lancashire, Cheshire, Shropshire, Derbyshire, West Yorkshire, Staffordshire and South Wales.
Wireless is now owned by News UK which has put the focus on its national stations, including TalkSport, TalkRadio and Virgin Radio.
Confirming his third local radio purchase in a week, Bauer Media CEO Paul Keenan said: “We are delighted with our acquisition of Wireless local licences. This group of established, successful stations complements our existing portfolio and extends our reach and local advertising offer to new areas of the UK”.
