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Business News Deals Media
Bauer further expands reach in Ireland via iRadio acquisition
By Chris Cooke | Published on Thursday 17 August 2023
Bauer Media has further expanded its interests in the Irish radio industry by acquiring iRadio, which, it says, is “one of Ireland’s leading youth music brands, being the most listened to station in the fifteen to 44 demographics across its fifteen broadcast counties”.
It’s the media firm’s third acquisition in Ireland. It entered the market in 2021 by acquiring the Communicorp Group, which owned national commercial radio stations Today FM and Newstalk, as well as some local and online stations. Then last year it bought Cork-based Red FM.
iRadio airs on FM in the West, North-West and Midland regions of Ireland. It originally began in 2008 as two stations broadcasting in different areas, before merging and becoming iRadio in 2011.
Confirming the acquisition, which is still subject to regulatory approval, Bauer Media’s President Of Audio, Richard Dawkins, says: “iRadio has built a loyal and dedicated following across the fifteen counties in which it broadcasts, and will enhance Bauer Media Audio’s portfolio in Ireland”.
“We look forward to welcoming iRadio to Bauer Media”, he goes on, “and providing additional innovation to support the station’s long-term growth, further deepening relationships with its listeners and commercial partners alike”.
Willie O’Reilly, Chairman at iRadio, adds: “iRadio has grown to become the most popular radio station in its broadcast region keeping listeners across its fifteen counties informed and entertained. The board would like to thank everyone who has been a part of this journey for their contribution. iRadio is now ready to embark on a new chapter as part of Bauer Media Audio. Its best days lie ahead”.
