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Bauer Media bigs up Isle Of Wight Festival coverage
By Chris Cooke | Published on Friday 16 June 2023
Bauer Media yesterday confirmed that not one, not two, not even three, but in fact – and I guess this isn’t going to be much of a surprise to fans of counting – four of its radio stations are covering this weekend’s Isle Of Wight Festival, which means that coverage could reach up to seventeen million people if RAJAR figures are to be believed.
Following various recent on-air promotions giving away tickets to the event, performances and interviews from the festival will now air on Absolute Radio, Greatest Hits Radio, Hits Radio and Magic Radio, with artists presumably selected according to each station’s musical remit. Of the four stations, it’s Absolute Radio that is going all-in on its IOW Festival coverage, with special shows this evening and tomorrow evening, and then eight hours of coverage on Sunday.
Says Bauer Media Audio UK’s Chief Content And Music Officer Ben Cooper: “Our mission is to make our listeners’ lives sound better, so not only have our music-loving audiences had the chance to win seeing the range of amazing artists at the Isle Of Wight Festival in person, but across the weekend we’ll also treat them to live music and exclusive interviews on their radio, smart speaker and phone”.
