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BBC adds local content section to Sounds app

By | Published on Monday 5 September 2022

BBC Sounds

The BBC is adding a new section to its Sounds app which will highlight content that is local to where the user is based, so radio programmes and podcasts made locally or about the local area.

The Beeb said in a statement last week that it is “constantly working to improve the experience people get from BBC Sounds – and this week we’re introducing something new to help make it even more personal and relevant for all our listeners. From today, some of our listeners will see a new section appear on the home screen when they open BBC Sounds, showing programmes and podcasts people can listen to which are about and from their local area”.

The local content section will obviously pull heavily from the BBC’s network of local radio stations in England, and the nation stations in Scotland, Wales and Northern Ireland. As well as highlighting local news and sport content, it will also put the spotlight on the local BBC Music Introducing shows that champion new music talent in different regions.

The BBC added in its statement: “Over time, the section will become more relevant to listeners with a wider range of content for them to listen to. Initially, only some of our listeners will see this new section, but we will be bringing it to everyone in the near future”.