Brands & Merch Business News Deals

Beatles company enters into Bravado deal

By | Published on Thursday 13 June 2013

The Beatles

Beatles t-shirt, anyone? The Beatles company Apple Corps has announced a new merchandising agreement with Universal’s Bravado division in the US, which will give the merchandiser the right to develop and distribute Beatles-branded products in North America.

Universal Music, of course, now controls the Beatles sound recordings catalogue after acquiring EMI last year, so in the US the Fab Four’s records and merch will now sit under one roof.

Confirming the deal, Bravado CEO Tom Bennett told CMU: “We are extremely honoured to have this opportunity to work with The Beatles. We fully recognise that representing artists of this magnitude comes with enormous responsibility, and with our unparalleled creative team and infrastructure, we will apply the industry’s best resources to execute the Beatles’ vision to create products that their fans will love”.

Meanwhile overall Universal chief Lucian Grainge said: “All of us at Universal Music Group are very excited about extending our relationship with the Beatles’ iconic brand to include both merchandise and their legendary recordings, and about the potential for innovative marketing of creative new products”.