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Brands & Merch
Becks give away the tunes
By CMU Editorial | Published on Wednesday 29 September 2010
Beer brand Becks, which has undertaken a number of music-based marketing partnerships in recent years, has announced a new promotion with Play.com which will see branded bottles of the beer offering drinkers free musical downloads.
The promotional bottles have designer labels on which there is a code that can redeemed for some free music on the Play.com website. A mere 25 million free tracks are available – which is an awful lot of tunes. Though after 25 million bottles of Becks I’m not sure you’d be in much of a position to enjoy them.
Anyway, here’s what Becks Marketing Director Fabienne Rollet said to Marketing Magazine: “This promotion builds on a unique association between Beck’s and art and music stretching back more than 20 years”. So that’s nice.
