Business News Digital

Bids for Blinkbox Music being taken until Thursday

By | Published on Monday 22 June 2015

Blinkbox Music

If you want yourself some Blinkbox Music then you better get your offer in pronto. IP firm Metis Partners has confirmed that it is handling the sale of the streaming service’s assets and that this Thursday has been set as a deadline.

As previously reported, despite only being bought by Guvera from Tesco back in January, the company behind Blinkbox Music was put into administration earlier this month, seemingly after an unsuccessful attempt at a management buy out.

Confirming that bids were now being taken for the firm’s source code, algorithm, database of 3.5 million users, behavioural and user data and organisational knowledge, Nat Baldwin at Metis Partners told reporters: “This is a unique opportunity to purchase the intellectual property assets of a leading music streaming service with an extensive and loyal audience. Last year, Blinkbox Music spent around £7 million on marketing, including above-the-line television advertising campaigns”.

The statement went on: “Revenue has been generated primarily through advertisers, including retailers, who pay monthly fees to deliver adverts to all or particular targeted segments of the Blinkbox user-base. In addition, an ad-free subscription service, Blinkbox Music More, is available for a monthly fee of £1 a week. At present this service has over 3,000 paid subscribers. We have already received significant interest in the sale which is attractive to others in the music streaming industry, music industry, media, social media and technology organisations”.

So there you go. Who’s interested? I’ve got a tin full of jelly beans here on my desk. Wonder what they’d swap for that?