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Bjorn Ulvaeus confirmed as final keynote interviewee for Great Escape 2021

By | Published on Thursday 29 April 2021

Björn Ulvaeus

Abba’s Bjorn Ulvaeus has been confirmed as the final keynote interviewee for this year’s Great Escape Conference, as the full programme for the online edition of the annual music business event goes live.

The legendary singer-songwriter has been increasingly vocal in recent years about the challenges faced by songwriters, and how the industry could and should adapt to better support its music-makers. In 2020 he became President of CISAC, the global grouping for songwriter collecting societies, and earlier this month he published ‘Rebalancing The Song Economy’, a new report co-produced with music business consultancy MIDiA.

He’ll be discussing the findings of that report and his visions for a fairer music business as part of the TGE In-Conversation programme, interviewed by CMU’s Chris Cooke.

Ulvaeus is the final of six keynote in-conversations confirmed for this year’s TGE. Also being interviewed as part of the programme are the BBC’s Lorna Clarke, Hipgnosis Songs Fund’s Merck Mercuriadis, CTRL Music’s Nadia Khan, TikTok’s Ole Obermann and TaP Music’s Wendy Ong.

The full TGE conference programme also includes the three CMU+TGE strands that this year put the spotlight on future music talent, future music strategies and the future music world.

There are also six educational webinars from the Arts Council supported TGE Elevate programme, and a series of panels presented by TGE’s industry partners, including the launch of a new edition of the MMF’s ‘Guide To Mental Health’, a Q&A with the director of the new film ‘Sisters With Transistors’, a session from AIM on ‘How To Build A Modern Music Business’, and Ghostpoet in conversation with Michelle Escoffery.

Delegates will be able to access the TGE Conference platform from Monday 10 May, with some on-demand webinars and bonus panels available straight away, as well as access to the TGE delegate directory. The conference itself takes place on Thursday 13 and Friday 14 May with two livestreams to choose from. Channel One will feature the CMU+TGE programme and the TGE In-Conversation interview, while Channel Two hosts the TGE Elevate webinars and the partner panels.

The full schedule for the Thursday programme is available here.

The full schedule for the Friday programme is available here.

The TGE online festival will kick off at 6pm on the Thursday and Friday, with a number of digital stages to choose from showcasing brilliant artists from all over the world. Music fans can access the showcases for free, though delegates can also stream the music via the conference platform and access extra information about and industry contacts for the artists appearing.

To access all this get yourself a TGE delegate pass here.

And don’t forget we are currently putting the spotlight on different CMU+TGE panels and TGE In-Conversations each day in the CMU Daily, so will be revealing even more information about the industry experts taking part this year over the next week.