Brands & Merch

Bonnie ‘Prince’ Billy sells signature coffee

By | Published on Friday 27 January 2012

Bonnie 'Prince' Billy

Several Brit bands (and Hanson) may have launched their own signature beers, but Bonnie ‘Prince’ Billy, the main moniker of US troubadour Will Oldham, has found a more nutritious means of merchandising his personal brand and latest LP, ‘Wolfroy Goes To Town’.

The singer-songwriter is stocking Kona Rose Coffee Bonny Billy Blend, an organic coffee he had a hand in creating, on his label Drag City’s official site. In the grand tradition of there always seeming to be a silly description to match these artist-affiliated products, I should mention that the coffee is described as having “a clean body and fresh finish”. Drag City, meanwhile, claim to detect “overtones of chocolate, leather and non-wacky tobaccy” in the brew.

So, that all sounds very nice. The coffee is being sold by the half-pound at a price of $20. Which seems a lot, but let’s face facts, it’s organic and was blended by a Prince. Will it be as nice as Mr Scruff’s tea though? That’s the big question.