Artist News Awards Digital

BRIT Awards to broadcast live on YouTube

By | Published on Thursday 30 January 2014

BRIT Awards

This year’s BRIT Award ceremony is to be broadcast live worldwide via YouTube for the first time, it has been announced. Viewers globally will also be able to influence the new Best British Video Award. A shortlist for that will be announced in the run up to the show, with votes accepted via Twitter during the broadcast and the winner announced towards the end.

BPI and BRIT Awards chief exec Geoff Taylor told CMU: “The BRITs make an impact around the world, so we are very excited that music fans in all five continents [actually, there are seven continents] will be able to watch spectacular performances from British and global music stars live on YouTube and find out, as it happens, who is going home with a coveted BRIT Award”.

Having shunned Australia and Antarctica continents wise (we suspect), he continued: “The live vote on Twitter means that viewers worldwide will decide on the night who made the best British music video. Given the phenomenal success of British music overseas and the huge importance of social media to our artists, it’s right that the BRITs should become a truly global, digital event”.

As well as the ceremony, in partnership with Somethin Else, there will also be a whole load of behind the scenes content delivered via the BRITs YouTube channel too. Radio 1 presenters Dan & Phil will deliver backstage news, while YouTube c’leb Fleur De Force will cover all the fashion triumphs. Meanwhile, Zane Lowe will be interviewing artists backstage, after Georgia LA has caught them on the red carpet coming in.

All you saddos who still watch things on the telly can catch the ceremony on ITV, with a Red Carpet programme in advance on ITV2 and a behind the scenes thing on the same channel later in the evening.