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Brooklyn Brewery launches label venture with The Graveltones

By | Published on Thursday 30 June 2016

The Graveltones

Well, we all know bands selling beer has become a thing in recent years, so why not beer brands selling music? The Brooklyn Brewery has announced a new label venture which will see it release music recorded at live shows it stages in the UK involving independent acts.

The first is a limited release from The Graveltones recorded at a gig at London’s The Lexington last October. The performance was captured and pressed straight to vinyl. Explains the band’s Jimmy O: “We wanted to do it in an old school kinda way, really raw and truthful to the show, no studio wizardry and all that stuff – just hit record and print. Brooklyn was thinking the same thing so it was all pretty instant”.

For its part, the Brooklyn Brewery says it hopes to make the gig-record-release initiative something it does on a regular basis under the Brooklyn Brewery Records brand. “The goal is to produce a set of carefully curated live albums that preserve each show in all its glory”, says the beer firm.

To celebrate the release, the brewery are staging two in-stores with The Graveltones, at Flashback Records in Bethnal Green on 6 Jul and Rough Trade in Nottingham on 7 Jul. Meanwhile you can listen to ‘Catch Me On The Fly’ live at the Lexington here: