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Brands & Merch
Burn launches music making platform and producer competition
By CMU Editorial | Published on Friday 27 May 2011
Energy drink Burn has officially launched a new electronic music platform called the Burn Studios Audiotool, which will “enable music creation, discovery and sharing” in that good old cloud in the digital sky. The aim is to build a community of grass roots dance music makers.
Burn soft launched is Burn Studios programme at the International Music Summit in Ibiza this time last year, and has been developing and beta testing the Audiotool platform ever since. It went properly live at this year’s IMS yesterday, with Richie Hawtin confirmed as the new venture’s Creative Director. He told CMU: “The use of cloud technologies will revolutionise the way we think and do things, especially how we approach music making in the future… well the future is now”.
To coincide with the launch, Burn also announced a big competition for aspiring dance producers, fourteen of whom will be flown over to the Burn Studios physical base on Ibiza in July for a production bootcamp. One overall winner will then go to New York to work with Sasha no less. To enter bedroom producers must remix a track created by Sasha and upload it to the audiotools platform. Full info will be posted at burn.com I’m sure.
Commenting on all this shenanigans, Burn’s Dan White told reporters: “Burn Studios is the epitome of Burn’s personality, it captures the essence of the brand and blasts it into a real life dimension of energy filled passion and fearless creativity. I’m proud that we are able to ignite creative passion and bring the community together with this pioneering studio concept”.
