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Brands & Merch
Burst to sell ads for Sony UK
By CMU Editorial | Published on Monday 20 December 2010
Web advertising agency Burst Media has announced it has become the exclusive ad sales house for Sony Music UK. It will now sell advertising on the Sony record company’s UK websites.
Burst MD Ian Woolley told CMU: “Sony Music UK is an excellent complement to other sites within the Burst publisher group and further enhances our ability to reach influential audiences. By offering top music content, Sony Music UK has gained a substantial and dedicated fan base. We are very proud to be exclusively representing its display advertising inventory”.
Sony’s digital VP Samantha Sawyer added: “This is the perfect marriage of two brands that have expertise reaching engaged audiences. No other entertainment, interest or lifestyle pursuit can evoke as wide a range of emotions as music. We understand this and look forward to working with Burst to deliver this insight to advertising partners”.
