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ByteDance ramps up the testing of its music service Resso

By | Published on Wednesday 11 December 2019


TikTok owner ByteDance has stepped up the testing of its new standalone music service – called Resso – in both India and Indonesia. According to Bloomberg, about 27,000 users have already installed the Resso app, with efforts to bring people into the beta test having seemingly increased towards the end of last month.

Needless to say, ByteDance is keen to distinguish its new service from the established global players in streaming like Spotify and Apple. It is seemingly doing this with more interactive elements, offering some of the social media features that are popular on services like NetEase Cloud Music in China, plus – like with sister app TikTok – by making it easy for users to sync music to video.

ByteDance has been busy of late negotiating licensing deals for both its video-sharing app and the new music service. With India a target market, it already has deals with key Indian labels T-Series and Times Music. However, it needs the majors on board to access the big Anglo-American recordings, and they are seemingly yet to sign on the dotted line for Resso.

Commenting on the testing of the standalone music product, a ByteDance rep told reporters: “Resso is currently in a beta testing phase. We are optimistic about its long-term prospects but we are still very early in the process and only in a limited number of developing markets”.